Convenience Loyalty Platform
Turn occasional shoppers into daily regulars. Velocity Logic Group's club and frequency program platform gives convenience and fuel retailers the tools to build coffee clubs, frozen drink clubs, car wash programs, and more — all managed from one dashboard.
Clients using VLG club programs average 7.19 transactions per member — and Coffee Club alone accounts for 58% of all club activity across their network.
The Challenge
Convenience stores thrive on repeat visits. But without a structured incentive to return, most customers stop at fuel and leave — never entering the store, never buying the high-margin coffee, fountain drinks, or food that drive profitability.
The problem isn't customer loyalty. It's the absence of a reason to build it.
Our Solution
VLG's club and frequency program module lets you create structured visit incentives around your highest-margin products. Buy 5 coffees, get the 6th free. Join the frozen drink club and earn points on every purchase. Enroll in the car wash program and get rewarded for monthly washes.
Each program is customizable, fully automated, and integrated directly into your POS and loyalty platform.
Capabilities
The #1 club type on the VLG platform, accounting for 58% of all club activity. Set custom punch thresholds, reward tiers, and expiration rules. Real-time enrollment at the register means customers join in seconds — no app required.
Frozen Drink Club drives 33% of club revenue on the platform. Configure programs around branded fountain cups, frozen beverages, or combo categories. Ideal for summer promotions and daily habit formation.
Incentivize high-frequency car wash visits with tiered membership programs. Members who join a car wash club visit an average of 40% more often than non-members, increasing both wash revenue and in-store attach rates.
From pizza clubs to sweet treat programs, VLG supports any product category. Create freal shake clubs, roller grill programs, or branded snack subscriptions — all tracked automatically.
Works With Your Stack
VLG club programs are API-first and integrate with all major c-store POS systems. No hardware replacement. No disruption to operations. Cloud-native infrastructure ensures 99% uptime across your entire network.
Platform Advantage
Unlike generic loyalty platforms, VLG was built specifically for fuel and convenience retail. Every feature — from POS integrations to program analytics — was designed around how c-stores actually operate.
Have Questions?
There's no limit. VLG clients typically run 3–6 active club programs simultaneously — coffee, frozen drink, car wash, and food clubs running in parallel with no management overhead.
No. VLG supports app-free enrollment and redemption via phone number lookup at the POS or pump. Customers can also access their club status through the mobile app if available.
The VLG dashboard provides real-time reporting on enrollment counts, active club members, redemption rates, and revenue attributed to each club. Reports can be scheduled and delivered automatically.
Yes. VLG supports store-level and regional program customization. Run a coffee club in all 150 locations and a regional car wash club in 30 — all from one platform.
Explore More
See how Velocity Logic Group's club and frequency programs work in a live demo. We'll walk through setup, enrollment flows, and reporting in under 30 minutes.