Convenience Loyalty Platform
Drive daily visits with Clubs & Frequency Programs for C-Stores.
Turn occasional shoppers into daily regulars. VLG's club and frequency program platform gives convenience and fuel retailers the tools to run coffee clubs, frozen drink clubs, car wash programs and more — from one dashboard.
Clients using VLG club programs average 7.19 transactions per member — Coffee Club alone accounts for 58% of all club activity.
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The Challenge
Getting Customers to Come Back Tomorrow
Convenience stores thrive on repeat visits. But without a structured incentive to return, most customers stop at fuel and leave — never buying the high-margin coffee and fountain drinks that drive profitability.
The problem isn't customer loyalty. It's the absence of a reason to build it.
- Over 60% of c-store visits begin and end at the pump
- Club reward redeemers visit 2–3× more than non-members
- Coffee & fountain are the top 2 highest-margin in-store categories
- Without a club program, those categories never become habit-forming
Our Solution
Frequency Programs That Turn Categories Into Habits
VLG's club module lets you create structured visit incentives around your highest-margin products. Buy 5 coffees, get the 6th free. Join the frozen drink club and earn points. Enroll in the car wash program and get rewarded monthly.
Each program is customizable, fully automated, and integrated directly into your POS and loyalty platform.
Capabilities
What's Included in VLG Club Programs
The #1 club type on the VLG platform — 58% of all club activity. Set custom punch thresholds, reward tiers, and expiration rules. Real-time enrollment means customers join in seconds, no app required.
Frozen Drink Club drives 33% of club revenue on the platform. Configure programs around branded cups, frozen beverages, or combo categories — ideal for summer promotions and daily habit formation.
Incentivize high-frequency car wash visits with tiered membership programs. Members visit 40% more often than non-members, increasing wash revenue and in-store attach rates.
From pizza clubs to sweet treat programs, VLG supports any product category. Create freal shake clubs, roller grill programs, or branded snack subscriptions — all tracked automatically.
The Results
Skyrocket Loyalty Growth with Club Innovation
VLG club programs transform how convenience retailers build customer relationships. By rewarding purchases customers already make, the system drives compounding visit frequency with zero manual effort.
Run coffee, frozen drink, car wash, and food clubs simultaneously — all from one dashboard, fully automated, zero operational lift.
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How It Works
From Setup to Daily Habit in Three Steps
VLG club programs are designed for zero operational lift — set up once, run automatically across your entire network.
Platform Advantage
Why Convenience Retailers Choose VLG
Unlike generic loyalty platforms, VLG was built specifically for fuel and convenience retail. Every feature — from POS integrations to analytics — was designed around how c-stores actually operate.
Have Questions?
Frequently Asked Questions
There's no limit. VLG clients typically run 3–6 active club programs simultaneously — coffee, frozen drink, car wash, and food clubs running in parallel with no management overhead.
No. VLG supports app-free enrollment and redemption via phone number lookup at the POS or pump. Customers can also access their club status through the mobile app if available.
The VLG dashboard provides real-time reporting on enrollment counts, active members, redemption rates, and revenue per club. Reports can be scheduled and auto-delivered to your team.
Yes. VLG supports store-level and regional program customization. Run a coffee club in all 150 locations and a regional car wash club in 30 — all from one platform.
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