Platform migration completed without disrupting member enrollment orpoint balances
Binghamton, NY, October 9,2026 -- Velocity Logic Group today announced that Duck Thru Rewards, theloyalty program for Duck Thru Food Stores, is now fully live on VelocityLogic's platform across all 55 Duck Thru locations throughout eastern NorthCarolina and southern Virginia.
The migration, completedSeptember 24, 2026, moved Duck Thru Rewards onto Velocity Logic's Loyalty Cloudinfrastructure without disrupting member enrollment or point balances, andincluded a refreshed Duck Thru mobile app for members to track and redeem rewards.
“Duck Thru Rewards had anengaged member base before this migration, and our job was to move that programonto a modern platform without members ever noticing a disruption,” said VikMehta, Head of Business at Velocity Logic Group. “Fifty-five locations wentlive on schedule, with point balances and enrollment carried over cleanly —that’s the standard we hold every migration to.”
Duck Thru Food Stores operatesconvenience and fuel locations across eastern North Carolina and southernVirginia. Velocity Logic Group's Loyalty Cloud platform runs loyalty programsfor fuel and convenience retailers nationwide.
About Velocity Logic Group
Velocity Logic Group is a fueland convenience retail loyalty technology company headquartered in Binghamton,NY. Backed by more than 50 years of combined loyalty industry experience,Velocity Logic's patented Loyalty Cloud platform powers reward stacking,bank-funded Pay with Points redemption, and Target All customer segmentationwithout requiring changes to a retailer's existing point-of-sale systems. Theplatform is live across more than 23,000 contracted retail sites, has helpedgenerate more than $120 million in incremental revenue for retail partners, andengages more than 20 million households nationwide. For more information, visitwww.velocitylogicgroup.com.
Media Contact
Vik Mehta
Head of Business, Velocity Logic Group
vik@velocitylogicgroup.com